Head of Organic Growth

Decta SIA

Details
Highlights
Company

Your Role

As the Head of Organic Growth, your job is to turn DECTA into a magnet for high-intent merchants. You will lead our content, SEO, Social Media (organic), and marketing design efforts, ensuring they are polished to perfection and generate leads. We need someone who can bridge the gap between high-level strategy and technical Content & SEO execution. You’ll

be responsible for making sure our brand is visible, our content is authoritative, and our inbound

funnel has no leaks.

What You Will Do

Build the organic engine: Own the strategy and execution for organic traffic and lead generation. You’re able to build a repeatable system that attracts leads across key markets.
Design and Execute the SEO & AEO Strategy: Own the transition from traditional keyword-ranking to "Answer Engine" dominance. You will ensure DECTA’s infrastructure and content are optimized not just for Google, but for LLM-based discovery.
Lead the content & creative stack: Oversee Content Marketing and Marketing Design. You’ll ensure our brand identity and our written narrative are consistent, and designed to convert.
Master the SEO engine: Manage and challenge the external SEO agency. You need enough technical depth to know if they are delivering results or just reporting on metrics.
Scale Brand Awareness & Build Trust: Move our social media presence beyond the corporate update and into a space where we are seen as industry authorities.
Experimentation: You will constantly run experiments on content formats, landing page UX, and distribution channels to see what actually moves the needle on MQLs and affect our ranking in AI-generated overviews.
Funnel Orchestration: Work closely with Product Marketing to ensure our inbound leads are nurtured through email and lifecycle marketing, turning visitors into customers.

Who You Are

A Growth Architect: You believe in the Experimentation & Growth Loops. You have a hypothesis, you test it, you measure it, and you scale it or kill it.
A Strategic Technologist: You understand the difference between Optimization and Prompt Engineering for Search. You know how LLMs think and how to feed them the data they need to recommend our products.
High Ownership: You are comfortable leading a diverse group of creatives and technical specialists toward a single revenue goal.
A Visual Product Thinker: You realize that in an AI world, original data and unique visuals are the only way to stay in the race. You push the design team to create assets that are link-worthy and index-prime.
Agency-Literate: You’ve managed agencies before. You know how to set KPIs, hold them accountable, and speak the language of technical SEO.
Fintech Savvy: You understand the nuances of the payments landscape. You know what "low-risk merchant" means and why our value proposition matters to them.

Requirements

7+ Years of Experience in SEO, Content, or Organic Growth roles, preferably within B2B Fintech or SaaS.
Proven Leadership: Experience managing cross-functional teams (Designers, Content Writers, Social Media Managers).
Technical SEO & AEO Proficiency: You don’t need to be a developer, but you must understand site architecture, backlink strategy, and the core concepts of the LLM-led search.
Demonstrated Impact: You have a strong track record of growth (actual charts showing organic traffic and lead generation growth that you directly influenced).
Agency Management: You have a history of scaling agencies that perform and firing those that don’t.
Exceptional written and verbal communication: no corporate "slop"; just direct effective comms.

Why Work with Us

Remote-First Culture: Work from anywhere in the EU or UK. We have a strong preference for candidates based in the Baltic countries, but talent comes first.
Competitive Pay & Benefits: A salary that matches your skills and experience, plus a comprehensive social benefits package.
Dynamic Work Environment: Thrive in a fast-growing global IT company, working on ambitious projects and innovative goals.
Ongoing Learning: Continuous learning on the world’s most innovative payment technologies and industry trends.
Challenging Projects: Engage in work that pushes you to grow, think creatively, and take projects from idea to finished product.
Supportive Team & Culture: Join a friendly, collaborative workplace with excellent colleagues, plus enjoy regular team-building events - from sports and intellectual challenges to fun entertainment activities.
Growth Opportunities: Count on plenty of chances for professional and personal development, including paid coaching sessions and extra wellness days.