PAID MEDIA MANAGER, Baltic Region

Key Responsibilities:
• Plan, set up and optimise paid campaigns on Google ads (Search, Display, Video), Facebook Ads Manager & local display media.
• Track KPIs, report on campaign results, analyze data and produce actionable insights.
• Work hand in hand with digital team across countries, digital agency and freelancers. Supervise and teach junior team members on paid media channel platforms
• Create new campaigns, effectively manage budgets, optimise and experiment with new paid channels.
• Manage & work hand in hand with SEO consultant to analyse trends and identify new keywords that could be implemented to increase visibility to target customers.
• Help Head of Sales & Marketing Manager lead the execution of business-driven initiatives through digital projects, executed within Kotryna Group accross Baltic countries & Finland.

Requirements for the Position:
• Experience with different advertising channels and platforms, primarily Google Ads and Facebook Ads Manager.
• Advanced analytical understanding of Google Analytics, Adwords, Search Console.
• Commercially minded and confident in establishing and measuring business metrics, as well as managing budgets.
• Understanding of the principles of search engine marketing and display advertising.
• Strong analytical thinking and result-oriented mindset
• Experience in project management
• Proficient in MS Office (Excel, Word, PowerPoint, Outlook)
• Fluent in spoken and written and written English
• Excellent organizational and communication skills
• Curiosity, interest in digital technologies and trends