RSS Riga, Latvia, being part of the Global Digital Hub

The Global Digital Hub has newly been established within Roche Services & Solutions (RSS). Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

Due to the continued high demand for RSS services, we created a satellite location in Riga, Latvia in 2023. The Riga office is part of the Roche Services & Solutions EMEA organization and complements the Budapest site in capabilities and capacities. The Riga office is planned to grow to more than 200 employees over the next 4-5 years, with talents in exciting and emerging fields such as Digital Marketing, Regulatory Capabilities, Agile Coaching, Project Management as well as Finance.
More information: https://www.roche.lv/en/par-roche/rss

About the position:

The Marketing Automation Expert role is responsible for day-to-day utilization of marketing automation activities in the Global Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert role of OCE-D (OCE Digital) to reach Global Digital Hubs key objectives and business goals by supporting business partners and stakeholders in owning and executing digital marketing programs, tactics and technology projects for the Pharma Division. The role is responsible for working with the Marketing Automation Developer team in executing on the marketing automation product strategy, as well as working with affiliates/global/regional teams on key strategic marketing automation projects and campaigns. The position maintains internal processes, documentation, communication plans, and ensure adherence to guidelines and best practices. The Marketing Automation Expert is capable of consulting, and orchestrating end-to-end email marketing campaigns from strategy through execution til measurement. The role acts as a subject matter expert in all aspects of email marketing development and design, familiar with UX of email templates and landing pages, have a solid understanding about building up complex program/campaign logics and able to build out reporting metrics that support the business in continuing their growth to meet KPIs and objectives in OCE-D (A Salesforce Marketing Cloud based Marketing Automation Solution)

As a qualified expert, you:

• work closely with Marketing Automation Team's Product Owner in operational execution of OCE-D strategic vision and roadmap deliverables, such as integration testing, pilots or leads scoring
• develop, manage and support the end-to-end campaign development to drive quality leads for affiliate sales organization through thoughtful, optimized programs
• work with key stakeholders to build contextual transactional and outbound marketing campaigns, and nurture campaigns leveraging valuable product data, to drive customer engagement and understanding of the product, service or order
• support affiliates in designing, implementing, and documenting automation processes for OCE-D
• understand the business partners and stakeholders preferences and consulting, recommending, developing solutions and best practices to reach their own goals in marketing automation
• provide training for users in the affiliate about OCE-D
• build email best practice templates
• facilitate tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed
• define training concept and creates and maintains training materials on OCE-D to empower the rest of the organization
• consult on marketing automation best practices in the campaign planning phase
• translate business needs and goals into technical specification within OCE-D
• mentor specialist colleagues

What can you bring to our team:

• University or College Degree in a related field (Computing and IT, Communication or Digital Marketing)
• 5+ years of professional marketing automation experience; preferably in a global environment with an established track record of developing automated campaigns
• Previous complex Marketing Automation Tool knowledge is a must, preferred: OCE-D or Salesforce Marketing Cloud or Marketo or Eloqua or Hubspot or Braze
• Ability to understand business needs and implement them into successful Marketing automation campaigns
• Innovative, forward thinking professional, with openness to understand marketing and sales CRM ecosystem, including technical specification requirements and business processes
• Great attention to details is essential
• Knowledge of HTML, CSS, in the context of email marketing in preferred
• Ability to collaborate and work under pressure in a fast-paced, global, matrix organization, managing sometimes conflicting priorities, interests, and timelines
• Excellent organization and project management skills, deadline, vendor/agency management, budget management
• Possesses the ability to operate with a high degree of autonomy
• Quick learner, passionate about technologies
• Customer-focused behavior in everything you do
• Great interpersonal and communication skills
• Strong facilitation and presentation skills
• Proactive approach and positive mindset

In exchange we provide you with:

• Roche Annual Bonus: Your annual bonus is a financial compensation that varies based on factors such as individual and organizational performance and affordability. Your final Roche Annual Bonus is influenced by your individual contribution, as well as Global Function/Affiliate and Roche Group performance
• Health Insurance: Roche provides medical care to its employees. The health insurance package covers several types of examinations and preventive screening tests. It is possible to have it extended to family members, at corporate rates
• Life/Accident insurance (all Roche employees in Riga are covered by a life insurance package)
• Full salary when on sick leave for the first 9 days
• Eyeglasses settlement: Roche reimburses the cost of eyeglasses needed for sharp sight up to a certain limit
• One time payment options for various events in the life e.g. wedding, childbirth
• Employee gifts for Christmas
• Service Awards: We value loyalty with additional holidays and bonus payment
• Work from home: work-life balance is important in Roche culture, therefore various flexible work arrangements, home office options are available
• Great international network and diverse community environment
• Professional development opportunities and access to marketplace with numerous projects implementing agile way of working