RSS Riga, Latvia, being part of the Global Digital Hub

The Global Digital Hub has newly been established within Roche Services & Solutions (RSS). Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

Due to the continued high demand for RSS services, we created a satellite location in Riga, Latvia in 2023. The Riga office is part of the Roche Services & Solutions EMEA organization and complements the Budapest site in capabilities and capacities. The Riga office is planned to grow to more than 200 employees over the next 4-5 years, with talents in exciting and emerging fields such as Digital Marketing, Regulatory Capabilities, Agile Coaching, Project Management as well as Finance.
More information: https://www.roche.lv/en/par-roche/rss

About the position:

The Marketing Automation Specialist role is responsible for day-to-day production of digital marketing campaigns and programs in the Global Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert role of OCE-D (OCE Digital) marketing automation tool, to reach Global Digital Hubs key objectives and business goals by supporting business partners and stakeholders in owning and executing digital marketing programs and projects. The role is responsible for working with Pharma Division's affiliates and regional teams in executing on the digital strategy related to Roche events, products, services or any other marketing automation projects in OCE-D (A Salesforce Marketing Cloud based Marketing Automation Solution)

As a qualified specialist, you:

• Develop, manage and support global/regional/affiliate E2E marketing campaigns (including asset creation, user journey/logic building, localization, segmentation, testing, analyzing)
• Work with key stakeholders to build contextual transactional and outbound marketing campaigns, and nurture campaigns leveraging valuable product data, to drive customer engagement and raise customer understanding of the product, service or order
• Understand the business partners and stakeholders preferences and consulting, recommending, developing solutions and best practices to reach their own goals in marketing automation
• Facilitate tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed
• Support global/regional projects/initiatives, as required
• Operationalize marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc.

What can you bring to our team:

• University or College Degree in a related field (Computing and IT, Communication or Digital Marketing)
• 2+ years of professional email marketing experience; preferably in a global environment with an established track record of developing automated campaigns
• Understanding of basic HTML, CSS, in the context of email marketing (basic is a minimum)
• Excellent understanding of user journeys and campaign logic
• Previous Marketing Automation Tool knowledge is a must, preferred Salesforce Marketing Cloud or Marketo or Eloqua or Hubspot or Braze preferred
• Great attention to details is essential
• Quick learner, passionate about technologies
• Customer-focused behavior in everything you do
• Great interpersonal and communication skills
• Proactive approach and positive mindset
• Advanced knowledge of AMPscript and personalization techniques is an extra
• Advanced knowledge of HTML, CSS, in the context of email marketing is an extra

In exchange we provide you with:

• Roche Annual Bonus: Your annual bonus is a financial compensation that varies based on factors such as individual and organizational performance and affordability. Your final Roche Annual Bonus is influenced by your individual contribution, as well as Global Function/Affiliate and Roche Group performance
• Health Insurance: Roche provides medical care to its employees. The health insurance package covers several types of examinations and preventive screening tests. It is possible to have it extended to family members, at corporate rates
• Life/Accident insurance (all Roche employees in Riga are covered by a life insurance package)
• Full salary when on sick leave for the first 9 days
• Eyeglasses settlement: Roche reimburses the cost of eyeglasses needed for sharp sight up to a certain limit
• One time payment options for various events in the life e.g. wedding, childbirth
• Service Awards: We value loyalty with additional holidays and bonus payment
• Work from home: work-life balance is important in Roche culture, therefore various flexible work arrangements, home office options are available
• Great international network and diverse community environment
• Professional development opportunities and access to marketplace with numerous projects implementing agile way of working
• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, the possibility of international assignments, internal position changes and the chance to shape your own career.
• A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.
Salary starts from 1800 EUR gross/monthly. Final salary depends on the successful candidate's level of experience, skills and qualifications.