ORIFLAME IN BRIEF. Founded in Sweden in 1967, we are a social selling beauty company present in over 60 countries around the world. We have a different and holistic view on beauty. For us beauty is a way of life; to be healthy, enjoy beautiful skin and to find your personal expression through our portfolio of nature-inspired and powered by science beauty products. With this, Oriflame makes you a beauty industry insider and offers a plug-and-play micro-entrepreneurship opportunity.