Senior Product Marketing Manager (Cryptobroker)
Senior Product Marketing Manager (Cryptobroker)
Senior Product Marketing Manager (Cryptobroker)
Ārvalsts komersanta AlterCap OU pārstāvniecība
Senior Product Marketing Manager (Cryptobroker)
Senior Product Marketing Manager (Cryptobroker)

Senior Product Marketing Manager (Cryptobroker)Ārvalsts komersanta AlterCap OU pārstāvniecība


  • Proven success in growth marketing and marketing operations, ideally from the financial industry
  • Experience working with technical software products preferably in crypto, fintech, or developer tools
  • Experience in operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth, and funnel
  • Experience crafting and executing a holistic marketing strategy for developer-centric B2B products
  • Ability to distill highly complex technical topics and make them consumable for a generalized audience
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
    Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Fluent in English and Latvian or Russian both written and spoken


Product Marketing Manager is the voice of the product to the outside world and is responsible for the question "how will we tell people our product solves the problem?“

Main goal: to move customers through a funnel that converts them from: general audience -> buyers -> loyal fans.

To work on main levels of the funnel:

Getting customers’ attention, making people aware that your product exists, and peaking their interest.

*Twitter, Discord, YouTube, newsletters, blogs, copywriting, affiliates

Getting people involved in using the platform constantly and becoming part of community (becoming a fan)

*CTAs, lead scoring, special offers/campaigns, webinars

Keeping customers around and make them use our services over and over again

*Building growth and retention loops


  • You’ll get to work in one of the most ambitious fintech projects in Europe
  • We’ll arm you with all of the latest tech equipment
  • Opportunities for professional growth
  • Learning budget at least 50%
  • A-Player colleagues
  • Personal coaching sessions
  • Competitive salary
  • Subsidized lunches
  • Referral bonuses for successfully employed colleagues
  • Flexible working hours
  • Gorgeous office in Pardaugava with a lake view
  • Amazing company culture - you’ll never want to leave for home :)

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