- Apraksts
- Pamatinformācija
- Uzņēmums
REQUIREMENTS
- Proven success in growth marketing and marketing operations, ideally from the financial industry
- Experience working with technical software products preferably in crypto, fintech, or developer tools
- Experience in operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth, and funnel
- Experience crafting and executing a holistic marketing strategy for developer-centric B2B products
- Ability to distill highly complex technical topics and make them consumable for a generalized audience
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends) - Fluent in English and Latvian or Russian both written and spoken
WHAT YOU'LL BE DOING ✍
Product Marketing Manager is the voice of the product to the outside world and is responsible for the question "how will we tell people our product solves the problem?“
Main goal: to move customers through a funnel that converts them from: general audience -> buyers -> loyal fans.
To work on main levels of the funnel:
Acquisition:
Getting customers’ attention, making people aware that your product exists, and peaking their interest.
*Twitter, Discord, YouTube, newsletters, blogs, copywriting, affiliates
Engagement:
Getting people involved in using the platform constantly and becoming part of community (becoming a fan)
*CTAs, lead scoring, special offers/campaigns, webinars
Retention/Conversion:
Keeping customers around and make them use our services over and over again
*Building growth and retention loops
BENEFITS
- You’ll get to work in one of the most ambitious fintech projects in Europe
- We’ll arm you with all of the latest tech equipment
- Opportunities for professional growth
- Learning budget at least 50%
- A-Player colleagues
- Personal coaching sessions
- Competitive salary
- Subsidized lunches
- Referral bonuses for successfully employed colleagues
- Flexible working hours
- Gorgeous office in Pardaugava with a lake view
- Amazing company culture - you’ll never want to leave for home :)
Atrašanās vieta
- Rīga, Latvija
- Attālināta darba iespējas
Darba veids
- Pilna slodze
- Elastīgs darba laiks
Prasmes
Valodas
- Angļu
- Latviešu
- Krievu
Olga Borisova
+37128379891
AlterCap Manifesto
• Take risks - be responsible!
We are space pirates - yearning to explore new horizons, breaking some rules, enjoying the freedom of adventure. And we never forget that “with great power, comes great responsibility”.
• We work together, help each other, inspire each other
As a pirate crew we are as “tight” as it gets - true happy pirate family - helping each other with work and beyond. We inspire each other to become the best versions of ourselves.
• Growth mindset
This is fundamental - this is our DNA. Constant growth and development are at the core of our people. We have HUGE goals and lots of questions and we believe that only by learning and constant movement can we achieve our grandest dreams.
• Make mistakes, learn from them, move forward
Who said “practice makes perfect”? We believe that by practicing you can make mistakes, learn from those and become stronger by it. Mistakes are part of the process. If you are not making mistakes it only means you are not growing, nor acting.
• Open and truthful
As a pirate crew we believe in radical candor - no need to sugar-coat issues - we are on the same ship and there is no room for “an elephant in the room”.
• Flexible approach
As pirates, our tactics to achieve goals must always remain flexible. You close one door, we’ll come through the window; block the window, we’ll slide down the chimney - we’ll always find the way, it’s in our nature.
• Move into scary things
Doing scary things gives the best energy boost - mentally and physically. We have scary HUGE goals, but also scary AMAZING people working on those.
• Best people at every position
The best reward anyone can get working on difficult tasks - is to have someone amazing tackling the same issue by your side. Pirate life is hard, especially in cosmos, so having an amazing crew is vital to us.
• People over process
While processes are important for company growth, as pirates we believe in freedom and we believe in our people to make responsible decisions even if processes need to be sacrificed.
• Doers over theorists
Instead of planning and overplanning we just do. Do, evaluate, repeat.
• Nothing is impossible! Find the way! - as simple as that!
• Sharing the spoils
Pirate life is not easy, but can be hugely rewarding. We believe in fair “treasure distribution”. Everyone gets to share the loot on the merit of personal contribution. Oh, and we celebrate our achievements in true pirate fashion :)
• No jerks!
This is simple: we don’t tolerate jerks, we don’t tolerate “politics”.
Reģistrācijas numurs: 14896187