- Apraksts
- Pamatinformācija
- Uzņēmums
REQUIREMENTS
- Proven success in growth marketing and marketing operations, ideally from the financial industry
- Experience working with technical software products, preferably in crypto, fintech, or developer tools
- Experience in operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth, and funnel
- Experience crafting and executing a holistic marketing strategy for developer-centric B2B products
- Familiar with product marketing tactics (e.g., integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- In depth knowledge of performance campaign execution with particular focus on programmatic platforms such as Google ecosystem and Facebook ecosystem, Affiliate networks, and SEO with a proven track record of successfully executed campaigns
- Very good understanding of digital data analytics
- Good in English and Latvian or Russian, both written and spoken
WHAT YOU'LL BE DOING ✍
You will be working with some of the most talented professionals who make complex crypto products available to everyone with the best possible customer experience.
You’ll have the chance to build something that matters with a team that will become like family to you.
We look for people who apply profound logic to their thinking and back everything up with data. We look for A-players who see things through from start to finish and who learn from every mistake.
We are looking for a marketing manager with previous experience working with finance’ startups to manage the marketing activities. You will be responsible for managing and contributing to projects that drive revenue growth, deliver new leads, and grow the database.
Job mission: To develop a sustainable way to top the funnel.
If you genuinely love what you do, are driven and passionate, then we want to hear from you.
• Identifying user needs by deeply understanding our customers and how our product works globally to create data-driven, actionable insights for product teams.
• Independently driving impactful go-to-market launch strategies by owning the development of audience strategy, value proposition, messaging, positioning, and PR strategies
• Developing research plans to uncover customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape
• Working closely with product and marketing teams to brief them with the user insights, value props and messaging to execute go-to-market campaigns successfully
• Running experiments to test hypotheses and bring analytical rigor to campaigns for informing the go-to-market strategy. Delivering campaigns with a strong bias for growth & business impact
Outcomes:
• To create a marketing plan for each quarter
• To have at least four posts per week on the company social channels – to liaise with marketing advisors and copywriters
• To have a minimum of 10 new leads per working day
• To measure marketing activities and distribution channels, constantly checking on what works and finding new ways for improvement
• Hands-on database management and follow up strategy
• Identify and prepare the events and conferences, support the team on the ground, lead the post events to follow-up activities (such as thank you cards, presents deliveries, etc.)
BENEFITS
• You’ll get to work in one of the most ambitious fintech projects in Europe
• We’ll arm you with all of the latest tech equipment
• Opportunities for professional growth
• Learning budget at least 50%
• A-Player colleagues
• Personal coaching sessions
• Competitive salary
• Subsidised lunches
• Referral bonuses for successfully employed colleagues
• Flexible working hours
• Gorgeous office in Pardaugava with a lake view
• Amazing company culture - you’ll never want to leave for home :)
Atrašanās vieta
- Rīga, Latvija
Darba veids
- Pilna slodze
- Elastīgs darba laiks
Prasmes
Valodas
- Angļu
- Latviešu
- Krievu
Olga Borisova
+37128379891
AlterCap Manifesto
• Take risks - be responsible!
We are space pirates - yearning to explore new horizons, breaking some rules, enjoying the freedom of adventure. And we never forget that “with great power, comes great responsibility”.
• We work together, help each other, inspire each other
As a pirate crew we are as “tight” as it gets - true happy pirate family - helping each other with work and beyond. We inspire each other to become the best versions of ourselves.
• Growth mindset
This is fundamental - this is our DNA. Constant growth and development are at the core of our people. We have HUGE goals and lots of questions and we believe that only by learning and constant movement can we achieve our grandest dreams.
• Make mistakes, learn from them, move forward
Who said “practice makes perfect”? We believe that by practicing you can make mistakes, learn from those and become stronger by it. Mistakes are part of the process. If you are not making mistakes it only means you are not growing, nor acting.
• Open and truthful
As a pirate crew we believe in radical candor - no need to sugar-coat issues - we are on the same ship and there is no room for “an elephant in the room”.
• Flexible approach
As pirates, our tactics to achieve goals must always remain flexible. You close one door, we’ll come through the window; block the window, we’ll slide down the chimney - we’ll always find the way, it’s in our nature.
• Move into scary things
Doing scary things gives the best energy boost - mentally and physically. We have scary HUGE goals, but also scary AMAZING people working on those.
• Best people at every position
The best reward anyone can get working on difficult tasks - is to have someone amazing tackling the same issue by your side. Pirate life is hard, especially in cosmos, so having an amazing crew is vital to us.
• People over process
While processes are important for company growth, as pirates we believe in freedom and we believe in our people to make responsible decisions even if processes need to be sacrificed.
• Doers over theorists
Instead of planning and overplanning we just do. Do, evaluate, repeat.
• Nothing is impossible! Find the way! - as simple as that!
• Sharing the spoils
Pirate life is not easy, but can be hugely rewarding. We believe in fair “treasure distribution”. Everyone gets to share the loot on the merit of personal contribution. Oh, and we celebrate our achievements in true pirate fashion :)
• No jerks!
This is simple: we don’t tolerate jerks, we don’t tolerate “politics”.
Reģistrācijas numurs: 14896187