Performance Marketing Specialist

Dyninno Technologies (Dynatech)

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Performance Marketing Specialist

We are looking for a Performance Marketing Specialist to join our Trevolution team within Dyninno Group travel division.

Trevolution is a global leader in air ticketing and travel services, serving retail and corporate clients in 50+ markets. With over 20 years of expertise and an entrepreneurial spirit at our core, we combine modern tech with a customer-first approach to simplify travel. We partner with 70+ airlines, offering a full booking experience with expert support – focused on value and convenience. Our products, including online sales, call bookings, and semi-OTAs, are continually expanding to meet market trends.

As a Performance Marketing Specialist (Google & Bing) you will organize and optimize paid search and display advertising efforts for one of our travel division brands, with a primary focus on Google Ads and Microsoft Advertising (Bing) platforms.

Responsibilities:

Own performance marketing on Google and Bing platforms: strategy development, keyword research, campaign setup, daily management, optimization, and scaling across multiple markets and potentially languages.
Plan, launch, and manage all major campaign types on Google Ads and Bing Ads (including Search, Performance Max, Display, Shopping, Remarketing, Lead form extensions, and more).
Proactively analyze performance data, identify optimization opportunities, and execute strategies to drive efficient lead generation, lower CPL/CPA, higher ROAS, and profitability.
Closely monitor and improve key metrics such as CTR, CPC, Quality Score, conversion rates, number of leads/conversions, CPL/CPA, ROAS, impression share, and overall campaign profitability while maintaining high-quality leads and traffic.
Conduct in-depth keyword research, manage negative keywords, ad group structure, bidding strategies (manual and automated), and ad extensions.
Continuously ideate, launch, and analyze A/B tests across ad copy (headlines, descriptions, responsive search ads), audiences, placements, bidding strategies, landing pages, and creative assets to boost results.
Prepare regular performance reports with clear insights, trends, and actionable recommendations for improvement.
Troubleshoot technical issues related to accounts, ad approvals, tracking (Google Tag Manager, GA4 events/conversions, Microsoft Advertising tracking), and integrations.
Build and maintain strong collaborative relationships with internal teams (e.g., content, SEO, and creative teams) to align paid efforts with organic strategies and ensure consistent messaging across channels.
Work closely with designers, copywriters, videographers, and web teams to define and brief high-performing ad assets - clearly communicating what creatives (search ad copy, images, videos, carousels, product feeds, responsive display ads, etc.) perform best based on data, audience insights, and platform best practices.
Stay ahead of trends in performance marketing, Google Ads and Bing/Microsoft Advertising products/features, automation & AI tools, privacy changes, creative best practices, and industry tools.

Requirements:

At least 2-4 years of hands-on experience managing performance marketing campaigns, with a strong focus on Google Ads and Bing/Microsoft Advertising - either in-house or at an agency.
Proven track record of scaling campaigns, managing significant budgets, and consistently hitting or exceeding KPIs (leads, CPL/CPA, ROAS, Quality Score, etc.).
Solid experience with analytics and tracking tools (Google Ads, Microsoft Advertising, Google Analytics 4, Google Tag Manager, conversion tracking, and internal dashboards).
Excellent command of English (written and spoken).
Highly motivated, analytical mindset, and ability to thrive in a fast-paced, dynamic environment with evolving priorities.
Good knowledge of Latvian, as well as English language as the company is international and has foreign employees and partners, and the nature of the work requires close cooperation with them.

Will be considered as advantage:

Google Ads and Microsoft Advertising certifications (or willingness to obtain them).
Experience using AI tools for keyword research, ad copy generation, or performance optimization.
Experience partnering with creative, web, and organic/SEO teams to amplify cross-channel impact.
Experience in the Travel industry (e.g., flights, air ticketing, hotels, bookings).

There is no one-size-fits-all here, we are quite flexible and use an individual approach with every Candidate we meet. While getting familiar during our interview, we try to understand where your working experience, professional skills and future contribution to the company can be applied within our multiple business projects.

We don't want to set limits, but if we are naming the numbers, then the range for this position is between 2,500 EUR gross and 3,000 EUR gross per month depending on the applicant's professional experience in the relevant field.

With us you will:

Be a part of a top-tier team of professionals, work on global projects that reach millions worldwide, create complex one-of-a-kind in-house products and solutions.
Learn and exchange ideas in lectures and workshops led by colleagues and team leads.
Get health benefits: fully covered health insurance after end of the trial period (dentistry, out-patient treatment, mental health, medicine, etc.), well-being activities, vaccination days.
Enjoy employee discount programs and have fun at monthly internal activities and celebrations.
Work from a modern and well-equipped office in the center of Riga, with parking space for bikes and scooters, fresh fruits and coffee on a daily basis.

We thrive in a dynamic global culture where collaboration and a competitive, sales-focused mindset are key, always empowering our team to seize learning and growth opportunities.

Ready to bring new energy into travel with us? Join us!

Please note that the processing of your personal data takes place in accordance with the privacy notice, which could be found here - https://dyninno.com/en/privacy-notice-latvia/

Personnel selection is provided by the competence center of the Dyninno group DYNATECH LLC, Reg. No. 40203110019, address: Jeruzalemes Street 1, Riga, LV-1010, license issued by the SEA for the provision of work placement services No.61/2021 (17.11.2021.)

Брутто-зарплата в месяцБрутто/мес. € 2500 - 3000

Дополнительная информация: The salary for this position is starting from 2,500 - 3,000 EUR gross per month depending on the applicant's professional experience in the relevant field.

Место работы

Rīga, Латвия
Jeruzalemes iela 1
Гибрид

Тип работы

Полный рабочий день

Языки

Английский
Латышский

Контактное лицо
Jekaterina M.

Dyninno is a global group of companies delivering market-leading products in travel, fintech, and entertainment. With over 4,100 professionals in 25 offices globally and 50+ markets, we create and promote our offerings through cutting-edge technology and a visionary approach. Our key divisions are: Trevolution, offering air-ticketing and travel services in partnership with 70+ airlines worldwide; Fintech, providing solutions in loans, investments, and banking; and Entertech, transforming talent search through state-of-the-art tools.

At the core of our operations is Dynatech, a multi-product hub where IT, marketing, and administrative expertise come together to drive our business forward. With experts spread across Latvia, Dubai, and India, we tap into the latest trends and innovations to deliver modern, game-changing solutions to clients in over 50 countries.

Our global culture is the one where entrepreneurial spirit is encouraged, learning never stops, and growth is within reach. Together, we build a future of progress and possibilities.

Вебсайт компании: https://dyninno.com/en/technologies/

Регистрационный номер: 40203110019