It's your game!

We are Entain - one of the biggest iGaming companies worldwide. Our vision is to be the world leader in betting, gaming and interactive entertainment. We will achieve this through our focus on sustainability and growth, transforming our sector for our players, for ourselves and for the good of entertainment.

The Entain journey began on 9th December 2020, but our brands have been making history since the 1880s. Licensed in 27 jurisdictions, we’re now home to a global family of more than 25 iconic names - such big names as BetMGM, Bwin, Coral, and Ladbrokes.

In Entain, we employ around 24,000 people in 19 countries across five continents, with retail operations in the UK, Ireland, Belgium and Italy.

ENLABS, which stands for Entertainment Laboratories, was acquired by Entain and joined the Entain family in April of 2021.

In Entain Baltics and Nordics, we are a company that creates entertainment through innovative thinking by offering our customers industry-leading gaming content across all product verticals coupled with outstanding localised service. We are the largest iGaming operator in the Baltics with an ambition to expand well beyond, becoming one of the leading online gaming companies in other regions of Europe. We focus on regulated or soon-to-be-regulated markets and promote responsible gambling. Regulation means a guarantee of fair play, player protection and local gambling tax contributions. Entain Baltics and Nordics owns a group of licensed online gaming companies in several European jurisdictions as part of its portfolio. We operate a portfolio of well-known brands, including our flagship brands “Optibet”, "Klondaika", and "Ninja Casino".

Today Entain Baltics and Nordics is a multi-brand online gaming company with 650+ people from more than 15 countries situated in offices across Riga (headquarters), Tallinn, Vilnius, Malta and Stockholm. We are proud to be the leading iGaming operator in the Baltic States and one of the fastest-growing operators in Eastern Europe.