351
Reģistrācijas numurs: 40103656084
- Apraksts
- Pamatinformācija
- Uzņēmums
The role
You own the CRM programs that run without anyone pressing send, and the channels that sit alongside email: automations across the whole brand portfolio, SMS and WhatsApp, and the offers that go into them.
We run CRM across a portfolio of e-commerce brands in multiple markets. Two things sit in this role. The first is the automation estate: welcome, abandonment, post-purchase, reactivation, win-back and transactional journeys, across every shop. The second is SMS and WhatsApp, the two channels we run next to email, from the flows and the campaign calendar to the offer that goes in them and the page they land on.
In a nutshell: this is a build-and-own seat, not an execution seat. You decide what a channel is for, you make the case with numbers, and you carry the ROI on it. AI is central to how that gets done here, not an optional extra.
What you will do
Own lifecycle automations across the portfolio
Welcome, abandonment, post-purchase, reactivation, win-back, transactional and messaging autojourneys. Logic, triggers, segmentation, content blocks and fallbacks. When a proven automation works in one shop, you are the person who rolls it out to the rest.
Run SMS and WhatsApp
Automated flows and ad-hoc campaigns on both channels: calendar, targeting, segmentation and creative. You shape it together with CRM leadership and our partner teams, and you build the playbook that makes a channel work in a new market rather than just switching it on there.
Own the ROI on your channels
SMS and WhatsApp both cost real money per message, so the commercial call sits with you. Campaign volume, send frequency, segment selection and offer depth get weighed against contribution margin, not revenue alone. You will not set the channel budget, but you plan against it, you defend your calls, and you say when a send is not worth making.
Plan the deals and set the discount depth
Which products go into an offer, how deep the discount goes, what it is anchored against, and which segment sees which version. This is one of the biggest levers on the numbers and a core part of the job, not an afterthought to the send. You work the deal plan forward across the calendar, test depth and mechanic rather than repeating last year's, and you know what a discount does to margin before it goes out.
Build the landing pages your campaigns run to
A campaign is only as good as the page behind it. You build and iterate the landing pages for your sends and sign-up flows, keep the offer consistent from message to page to cart, and test layout, offer presentation and product selection the same way you test the message itself.
Grow the subscriber base
List growth is a KPI in its own right: sign-up unit placement and design, on-site and post-purchase capture, welcome offer testing, and the trade-off between how fast a list grows and how profitable those subscribers turn out to be. Sign-up tactics get tested and improved, not set once and forgotten.
Build omnichannel campaign strategy
Decide how email, SMS and WhatsApp combine into one coherent customer experience: sequencing, channel roles, contact pressure, suppression and hold-out logic. Before we open a channel in a new market, you help work out what it is actually for, then you own the execution.
Be your own analyst
You get access to the data you need and the AI tooling to work with it. Own the KPIs for your channels, design and read your own tests, and turn results into the next round of improvements. You will not be waiting on someone else to build you a report.
Use AI to do more than one person can
Claude, ChatGPT, platform-native AI features and our internal tooling are how work gets done here, across content production, campaign ops, deal analysis and reporting. We expect you to build with them: agents and workflows that take the repetitive work off your plate, prompts and processes the rest of the team can reuse, and an honest read on where AI actually helps and where it does not. This is a company-wide...
€
2200 - 2800
Papildu informācija: Team building and company events Private health insurance with a compensation package after the probation period. Additional leave on special occasions. A variety of packed breakfast, lunch and snacks in the office.
Atrašanās vieta
- Rīga, Latvija
Kronvalda bulvāris 3, 1010 Riga, Latvia
Darba veids
- Pilna slodze
Kontaktpersona
Nhi Le
Nhi Le
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalised products every day across production sites in Germany, Poland, the USA and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. Our 750+ team members come from 40+ nationalities and work at the intersection of manufacturing, e-commerce and AI.
Reģistrācijas numurs: 40103656084
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